As we continue to grow and evolve, we believe that our Carnival Papers should reflect not only who we are today but also where we are headed.
With this in mind, we are excited to announce the rebranding of our website and company identity!
This transformation goes beyond a new logo or colour scheme—it’s about aligning our brand with our mission, vision and the exciting journey ahead.
1. Why We Decided to Rebrand
Adapting to Our Evolving Business and Audience Needs
Over the past few years, Carnival Papers has evolved significantly.
We’ve expanded our product offerings, refined our services, and embraced new market opportunities.
Reflecting Our Growth and Vision for the Future
Carnival Paper's new brand identity reflects our ambition to be the home of wet strength tissue paper!
It embodies our passion for innovation and our dedication to providing the best possible experience for our customers. We wanted a brand that speaks to who we are now and where we see ourselves in the future—dynamic, agile and constantly evolving.
2. What’s New: Changes You’ll Notice
A Modern, User-Friendly Website Design
One of the most noticeable changes is our newly redesigned website. We’ve made it more intuitive, engaging and user-friendly. You’ll find a cleaner layout, more vibrant visuals and a more straightforward navigation experience.
Enhanced Content and Resources
We have restructured our content to provide more value to you. Expect more insightful blog posts, case studies, industry news and how-to guides that cater to your interests and needs. Including all the new ways our customers around the world are now using wet strength tissue paper! Our goal is to be more than just a service provider; we want to be a trusted partner and resource for you.
Updated Visual Identity
Our new logo, colour palett, and typography are designed to reflect a more modern, approachable and professional brand image. We’ve embraced a look that is clean, bold and vibrant, aligning with our values of simplicity, clarity and impact. You will see this follow through on our all new packaging as well!
3. How the Rebrand Benefits You
Improved User Experience
With our new website design, you can enjoy a more seamless and enjoyable browsing experience. Whether you’re looking for specific product information, customer support, or the latest ways to use wet strength tissue paper, everything is now more accessible and easy to find.
More Relevant Content and Offers
As part of our rebranding effort, we’ve also focused on creating content that is more tailored to your needs. We’ve spent time understanding what matters most to you and we’re committed to delivering more relevant resources, updates, and special offers. Looking for something we aren't providing - contact us and let us know!
4. What’s Staying the Same: Our Commitment to You
While our look may have changed, our core values and commitment to our customers remain steadfast. We are still the same Carnival Paper's you’ve come to trust. Our dedication to providing exceptional products, services and support is stronger than ever. The rebrand simply enhances our ability to serve you better and grow alongside you.
5. The Road Ahead: What’s Next for Carnival Papers
Ongoing Enhancements and Innovations
This rebrand is just the beginning. We are committed to continuously improving and innovating to better meet your needs. Expect to see more exciting updates, features and announcements in the coming months as we continue to expand and enhance our offerings - including world wide shipping!
Join Us on This Journey!
We’re thrilled to embark on this new chapter and we want you to be a part of it. Stay connected with us through our blog, newsletter and social media channels for the latest updates and opportunities to engage with our brand. Sign up to our newsletter here and get your FREE guide to wet strength tissue paper - Newsletter Sign Up
6. A Heartfelt Thank You to Our Community
We couldn’t have made it this far without the support and loyalty of our incredible customers and partners. Thank you for being with us on this journey.
We hope you love the new look and feel of Carnival Papers as much as we do!
Conclusion: Embracing Change and Moving Forward
Rebranding is not just a change in appearance—it’s a reflection of our growth, our values and our commitment to you. We’re excited about what the future holds and are eager to continue serving you with renewed energy and focus.
If you have any questions or feedback about our new brand, we’d love to hear from you at [email protected] .
Let’s continue to grow together!
Feel free to explore our new website, check out our latest content and let us know what you think. Your feedback is invaluable to us!